For Spring Design Partners
With new packaging and exciting new flavors, Planters wanted to revitalize Mr. Peanut. I produced hundreds of sketches and refined dozens of peanuts. I felt so priveledged to get to work on this American icon again.

Art Director: Ben Glotzer
©2010 KRAFT Foods

PICTURED
Mr. Peanut swings from his cane for the Flavor Grove line of nuts.

For Spring Design Partners
With new packaging and exciting new flavors, Planters wanted to revitalize Mr. Peanut. I produced hundreds of sketches and refined dozens of peanuts. I felt so priveledged to get to work on this American icon again.

Art Director: Ben Glotzer
©2010 KRAFT Foods

PICTURED
Flavor Grove pouch packaging.

For Spring Design Partners
With new packaging and exciting new flavors, Planters wanted to revitalize Mr. Peanut. I produced hundreds of sketches and refined dozens of peanuts. I felt so priveledged to get to work on this American icon again.

Art Director: Ben Glotzer
©2010 KRAFT Foods

PICTURED
An active Mr. Peanut on his follow through for Planters Nu-trition.

For Spring Design Partners
With new packaging and exciting new flavors, Planters wanted to revitalize Mr. Peanut. I produced hundreds of sketches and refined dozens of peanuts. I felt so priveledged to get to work on this American icon again.

Art Director: Ben Glotzer
©2010 KRAFT Foods

PICTURED
My Mr. Peanut on classic, tin-shaped Planters Nut-rition packaging.

For Spring Design Partners
With new packaging and exciting new flavors, Planters wanted to revitalize Mr. Peanut. I produced hundreds of sketches and refined dozens of peanuts. I felt so priveledged to get to work on this American icon again.

Art Director: Ben Glotzer
©2010 KRAFT Foods

PICTURED
Mr. Peanut spings into action for Planters Trail Mix.

For Spring Design Partners
With new packaging and exciting new flavors, Planters wanted to revitalize Mr. Peanut. I produced hundreds of sketches and refined dozens of peanuts. I felt so priveledged to get to work on this American icon again.

Art Director: Ben Glotzer
©2010 KRAFT Foods

PICTURED
Trail Mix pouch packaging.

For Spring Design Partners
For their 100th Anniversary, Planters wanted to reflect their history in their packaging. From their 1927 artwork, I went to work re-sketching Mr. Peanut with
present-day graphic sensibilities in mind.
The vectored artwork appeared throughout the year.

Art Director: Pete Novello
©2006 KRAFT Foods

PICTURED
A retro Mr. Peanut heralds the company’s 100th anniversary.

For Spring Design Partners
For their 100th Anniversary, Planters wanted to reflect their history in their packaging. From their 1927 artwork, I went to work re-sketching Mr. Peanut with present-day graphic sensibilities in mind.
The vectored artwork appeared throughout the year.

Art Director: Pete Novello
©2006 KRAFT Foods

PICTURED
I art directed special edition tins as well as created artwork for online games